Privacy policy

Privacy Policy

Effective Date: 19 August 2026
Website: www.ivyandlace.com.au

Overview

At Ivy & Lace Lingerie, your privacy matters to us.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us, subscribe to our marketing, participate in an optional Ivy & Lace project or otherwise interact with our business.

We aim to handle personal information responsibly, transparently and in accordance with applicable Australian privacy laws.

Information We May Collect

Depending on how you interact with Ivy & Lace, we may collect information including:

Contact and account information

  • Your name

  • Email address

  • Phone number

  • Billing and shipping address

  • Account details, if you create an account

Order and transaction information

  • Products purchased

  • Order history

  • Delivery information

  • Returns, exchanges and refunds

  • Discount or promotional codes used

  • Communications relating to your order

Payment information

Payments are processed through secure third-party payment providers.

Ivy & Lace does not directly store your full credit or debit card details.

Website and device information

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Device and browser information

  • Pages viewed

  • Website interactions

  • Referring websites or links

  • Shopping and checkout activity

  • Cookie and similar technology data

Marketing information

If you choose to subscribe to our marketing, we may collect:

  • Your email address

  • Marketing preferences

  • Engagement with emails or campaigns

Information you voluntarily provide

We may also collect information you choose to provide when you:

  • Contact us

  • Submit a review

  • Complete a survey or form

  • Enter a promotion

  • Attend an event

  • Participate in an optional Ivy & Lace creative or community project

Where a project involves collecting additional personal information, such as a photograph, we will provide further information at the point of collection.

How We Use Your Information

We may use your personal information to:

  • Process, fulfil and deliver orders

  • Process payments, returns and refunds

  • Communicate with you about your order

  • Provide customer service

  • Manage customer accounts

  • Prevent or investigate fraud or misuse

  • Improve our products, website and customer experience

  • Analyse website and shopping activity

  • Maintain and operate our website

  • Send marketing communications where you have chosen to receive them

  • Run promotions, events or optional customer experiences

  • Comply with legal, accounting or regulatory requirements

  • Protect the rights, property and security of Ivy & Lace, our customers and our website

We will not use personal information collected for an optional creative project for an unrelated purpose unless you have given permission or we are otherwise permitted or required to do so.

Optional Creative Projects

From time to time, Ivy & Lace may invite customers to voluntarily provide photographs or other personal information for creative projects, community initiatives or customer experiences.

Where we do so, we will provide a separate privacy notice at the point of collection explaining:

  • What information we are collecting

  • Why we are collecting it

  • How it will be used

  • Whether it may be shared with another service provider or commissioned creative

  • How long we intend to keep it

  • How you can withdraw or request deletion of your submission

Participation in these projects is entirely optional and does not affect your ability to shop with Ivy & Lace.

Permission to participate in a project does not automatically give Ivy & Lace permission to use your photograph, artwork or other personal information for marketing. Where marketing permission is required, we will request it separately.

Sharing Your Information

We do not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business, provide services to you or fulfil a request you have made.

These may include:

  • Shopify and ecommerce service providers

  • Payment processors

  • Shipping, courier and fulfilment providers

  • Email and marketing platforms

  • Website and technology providers

  • Analytics and advertising services

  • Professional advisers such as accountants or legal advisers

  • Service providers or commissioned creatives involved in an optional Ivy & Lace project you have chosen to participate in

We aim to provide third parties only with the information reasonably necessary for them to perform their role.

We may also disclose information where required or authorised by law.

Shopify and International Processing

Our online store is hosted using Shopify.

Shopify and some of the service providers used to operate our website may process or store personal information outside Australia.

Depending on the service involved, information may be processed by organisations or infrastructure located in countries including Singapore, Canada, the United States and other locations in which Shopify or its service providers operate.

We may also use other third-party technology, marketing, analytics and payment providers that process information internationally.

Where applicable, we take reasonable steps in our selection and use of service providers to ensure personal information is handled appropriately.

Cookies and Website Analytics

Our website uses cookies and similar technologies to help operate the store and understand how customers use it.

Cookies may be used to:

  • Keep products in your shopping cart

  • Remember website preferences

  • Enable website functionality

  • Understand website traffic and performance

  • Measure marketing effectiveness

  • Personalise advertising or content where applicable

  • Help detect fraud or security issues

You may be able to control or disable cookies through your browser settings or through any privacy controls made available on our website.

Disabling certain cookies may affect how some parts of the website function.

Marketing Communications

You will only receive promotional email marketing from Ivy & Lace where you have subscribed, opted in or where otherwise permitted by applicable law.

You can unsubscribe at any time using the unsubscribe link contained in our marketing emails.

Unsubscribing from marketing does not prevent us from sending essential transactional communications relating to an order, payment, delivery, return or customer service request.

Social Media and User-Generated Content

If you tag Ivy & Lace, send us content or otherwise interact with us through social media, we may see information made available through that platform.

We will seek appropriate permission before using customer photographs or other identifiable customer content in Ivy & Lace marketing where required.

Consent given for one specific purpose does not automatically apply to another purpose.

Data Security

We take reasonable steps to protect personal information from loss, misuse, interference, unauthorised access, modification or disclosure.

Measures may include:

  • Secure ecommerce and payment platforms

  • Password-protected business systems

  • Access controls

  • SSL-enabled website connections

  • Use of reputable third-party service providers

However, no electronic transmission or storage method can be guaranteed to be completely secure.

If you believe your personal information may have been compromised, please contact us as soon as possible.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to operate our business, resolve disputes, maintain appropriate records, or meet legal and accounting requirements.

Different information may be retained for different periods.

Where an optional project has its own retention period, that timeframe will be explained in the privacy notice provided for that project.

When personal information is no longer reasonably required, we may securely delete, destroy or de-identify it where appropriate.

Accessing or Correcting Your Information

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, incomplete or out of date.

We may need to verify your identity before processing a request.

In some circumstances, access may be limited or refused where permitted by law. If this occurs, we will explain the reason where required.

You may also contact us if you would like us to delete information that is no longer required, withdraw a voluntary submission or update your communication preferences. Whether information can be deleted may depend on our legal, accounting or operational obligations.

Privacy Complaints

If you have a concern about how Ivy & Lace has handled your personal information, please contact us using the details below.

Please include enough information for us to understand and investigate your concern.

We will aim to respond within a reasonable timeframe and work with you to resolve the issue.

If applicable privacy laws provide you with further complaint rights and you are not satisfied with our response, you may also be entitled to contact the Office of the Australian Information Commissioner (OAIC).

Third-Party Websites

Our website may contain links to third-party websites, social media platforms or services.

Ivy & Lace is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business

  • Our website or technology

  • The services we use

  • Our privacy practices

  • Applicable laws or regulatory requirements

The latest version will be published on our website with an updated effective date.

Contact Us

If you have questions about this Privacy Policy, would like to access or correct your information, withdraw a voluntary submission, or make a privacy complaint, please contact:

Ivy & Lace Lingerie
Email: tarsha@ivyandlace.com.au
Instagram: @ivyandlaceaus
Website: www.ivyandlace.com.au